Customer Relationship Management - Channels of Communication

Channels of Communication

It is also important to mention here that a CRM system is capable of executing all the three sub modules via multiple communication Channels. These channels can be:

1. Direct
2. Online (Internet)
3. Call Center (via Phone/FAX/Email etc)

All the three CRM Sub Modules (Marketing, Sales and Service) can be executed across these Communication channels. Based on these criteria, CRM offerings can be further sub divided into following:

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